Influencer 3.0
Here’s What You Need to Know About The Future of Influencers: Virtual Reality
The world of influencers is changing. With social media stars becoming the new celebrities, there are many digital trends that are on the rise. One trend that’s been making headlines is virtual reality. With VR headsets being released this year, there has been a lot of buzz about how VR will impact the future of influencers. Brands have also started experimenting with this new marketing technique by using influencers to create content in 360-degree video. Here’s what you need to know about the future of virtual reality and its influence on social media.
Introducing virtual reality
The world has been introduced to VR influencers. This new type of influencer is someone who creates content for virtual reality. They are a hybrid between digital and traditional celebrities because they have their own YouTube channels, blogs, and other social media accounts.
Some VR influencers create 3D or 360-degree videos that allow viewers to experience what it would be like to be in the environments that they are in. These types of videos can be uploaded on any platform, such as YouTube or Facebook. The most popular example of a virtual reality influencer is Felix Kjellberg, better known as PewDiePie. He has over 50 million subscribers on his YouTube channel, and he mainly creates videos in which he plays video games while commenting on them.
PewDiePie has also experimented with VR by playing horror games such as Resident Evil 7 in virtual reality.
How is social media changing?
With influencers becoming the next celebrity, we have seen social media channels become an influential marketing platform. With this new found power, brands have started to create advertising on these channels with influencers to promote their products. We’re now seeing many trends on how social media is changing. One trend that has been making headlines is virtual reality. Brands are using VR to market their products and services by using influencers to create content in 360-degree video. Let’s take a look at how VR will impact the future of influencers.
What this means for influencers
It’s no secret that social media stars are becoming celebrities. As this trend continues, influencers will likely transition to VR. These digital stars will still be able to make a living by creating content and connecting with their followers via live streaming. The main difference is how they will create content.
Nowadays, influencers are mainly posting videos or photos on Instagram or Snapchat. With virtual reality, these influencers will be able to create 360-degree videos in a simulated environment that the viewer can explore through their VR headset. This could potentially give these influencers a lot more variety for what they can post on their channels and provide an experience for the viewer that is different from any other platform. It also means that brands will have to invest in new ways of using influencers for marketing purposes like 360-degree video ads and promotions.
How brands are using VR
Brands are already experimenting with VR by creating content in 360-degree video. The first major brand to experiment with VR was Nike when they released their “Unlimited Stadium” app. They wanted to give people a behind-the-scenes look at the 2016 Olympics and promote their new running shoe, the Unlimited Stadium. They teamed up with Instagram sensation, Shauny Masekela, who took viewers on an immersive run through Olympic Park as he interacted and coached them.
Conclusion
Virtual reality is the next step in the evolution of social media. As brands continue to grow, there will be a greater need for influencers to create content for the platforms that are the most popular. Additionally, influencers will have the opportunity to share their content in a whole new way with this technology.
